Privacy Policy
Last Updated: January 2026
This Privacy Policy explains how Design Media UK ("we," "us," or "our") collects, uses, and protects information on our website designmediauk.com (the "Site"). We are an affiliate website providing information and reviews about King Casino and other gambling operators.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and any other details you voluntarily provide through forms or enquiries.
- Technical Information: IP address, browser type, device information, and operating system.
- Cookies: Persistent and session-based cookies to enhance your experience (see Cookie Policy below).
- Usage Data: Pages visited, links clicked, time spent on site, and referral sources for analytics and affiliate tracking purposes.
How We Use Information
We use collected information for the following purposes:
- Website analytics and performance monitoring via third-party tools.
- Affiliate tracking and commission attribution for casino partners.
- Site improvement, user experience optimisation, and content personalisation.
- Responding to your enquiries and communications.
- Compliance with legal and regulatory obligations.
Cookie Policy
Our Site uses the following types of cookies:
- Essential Cookies: Required for site functionality and security.
- Analytics Cookies: Track user behaviour to improve content and performance.
- Affiliate Cookies: Monitor referrals and conversions for affiliate partner compensation.
- Marketing Cookies: Enable targeted advertising and retargeting campaigns.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. However, blocking essential cookies may affect Site functionality. You may also opt out of analytics and marketing cookies by adjusting your privacy preferences.
Third-Party Links
Our Site contains links to external websites, including King Casino and other gambling operators. We are an affiliate and may receive commissions from your activity on these sites. However, we do not control the privacy practices of third-party websites. Each linked site maintains its own privacy policy, and we are not responsible for their data collection, use, or security practices. We encourage you to review their privacy policies before sharing any personal information.
Your Rights
Under UK data protection law (UK GDPR and Data Protection Act 2018), you have the following rights:
- Right of Access: Request a copy of your personal data.
- Right to Rectification: Correct inaccurate or incomplete information.
- Right to Erasure: Request deletion of your data (subject to legal exceptions).
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Obtain your data in a portable format.
- Right to Object: Opt out of processing for marketing or analytics purposes.
If you are a resident outside the UK/EU, applicable privacy laws (such as CCPA for California residents) may provide additional rights. To exercise any of these rights, contact us at the details below.
Data Retention
We retain personal information only as long as necessary for the purposes outlined in this policy. Typically:
- Email enquiries and user communications are retained for 2 years.
- Analytics and usage data are retained for up to 1 year.
- Affiliate tracking cookies expire as per affiliate partner requirements (typically 30-90 days).
You may request deletion of your data at any time, subject to legal retention obligations.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:
Email: privacy@designmediauk.com
We will respond to data subject requests within 30 days of receipt. If you are unsatisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Note: Gambling can be harmful. If you or someone you know has a gambling problem, please contact Gamble Aware or the National Problem Gambling Clinic for support.